Coming into this business, I thought Connecting With Subscribers would be the easiest part of Affiliate Marketing. I mean, the person chose to subscribe for whatever reason they had at the time, so they must want to be here right?
As I enter my 3rd serious month in my program, connecting with subscribers has undoubtedly been the hardest part! I’ve always thought of myself as a personable guy, fairly funny and likable. Quickly I’ve discovered that doesn’t matter with an online business if subscribers don’t open their emails. When someone gives you their email address to check out your product, that might be the last time you hear from them. I’ve changed my “welcome” email about 15 times and yet, only 30% of the time a new subscriber opens it. The 30% isn’t too bad I’m told, but for me, it’s the 70% that don’t open it that confuses me. For most, that means you get 1 “speed date” and no second shot (that’s a lot of pressure for a first date haha) so you better make it count.
Living in a “what have you done for me lately” society is a lot of pressure for an online marketer. You constantly need to find fresh ideas and switch things up to keep your subscribers engaged. For some, it’s about “free stuff”, for others it’s about “coaching”. Then you have your “meat and potatoes” crew who just care about the product and don’t need the self help books that go along with it. I’m definitely learning a TON about being an online marketer and some days it’s a struggle, but I really do love it!
Now, off I go to change my welcome email for the 16th time with the hope someone opens it and gives our “relationship” a chance 🙂